Pyra
Energy storage built on the most ordinary material there is: sand.
Branding
UX&UI
Motion graphics
YEAR
2026
INDUSTRY
Energy storage, Renewable energy infrastructure
From sand to stored energy
Renewable energy has a storage problem, and chemical batteries solve it at a steep environmental and economic cost. Pyra takes a different route: silica sand, one of the most abundant materials on earth, turned into a thermal core that holds energy for months at over 500°C. No rare earths, no toxic waste: just heat, kept in something ordinary.
From sand to dashboard
It comes together as a full system: an infographic that explains the "Pyra cycle", and Pyra Pulse — a dashboard that turns complex thermodynamics into something an energy manager can read at a glance, tracking thermal saturation, savings, and how long the system can run on its own. Heavy-industry decarbonization, minus the physics degree.
Turning heat into a visual language
The identity runs on one idea: "Grit & Glow", raw industrial matter against the radiant heat it stores. Deep brown and glowing red carry the core's intensity; the logo, the cinematic renders of the silos stay brutalist and precise. Everything points to the same promise: something solid enough to trust with the grid.
